Ausgabe zur INTERGASTRA 2020
21 01/2020 The Industry Springboard Die neue Marke von TM Durchdachtes Design trifft Lifestyle Möbelkühler Milchkühler Tassenwärmer Kombinationen Besuchen Sie uns auf der Intergastra in Stuttgart, Halle 8 Stand 8E16 TM Technischer Gerätebau GmbH Böttgerstraße 13 . 89231 Neu-Ulm . 0731/ 97421-0 . www.tmlifestyle.de Plastik aus dem Meer. „Nur auf solch großenMessenwie der INTERGASTRA haben wir die Möglichkeit, die kom- plette Bandbreite gastronomischer Betriebe – vom kleinen Café bis zum weltbekannten Hotel – innerhalb kürzestes Zeit anzutreffen“, erklärt Dr. Stefan Rennicke, Geschäftsführer der KAYA&KATO GmbH. Die Resonanz der Fachbesucher war positiv – direkt nach der Fachmesse verzeichnete das Unternehmen zahlreiche Bestel- lungen, zudem gewannen sie treue Kunden, die heute noch regelmäßig Arbeitskleidung ordern. Mittlerweile besitzen sie die Exklusiv- rechte zur Belieferung der Hotellerie, Gastronomie und des Handels mit dieser Art von Stoff – auch über deut- sche Grenzen hinaus. „Wir haben auf der NEWCOME neue Eindrücke, Vor- lieben, Meinungen und Inspirationen im Hinblick auf unsere Produkte er- halten. All das kam unseren Produkt- Optimierungen zugute“, freut sich Dr. Stefan Rennicke. „Neugründern kann ich nur mit auf den Weg geben, mit Enthusiasmus die eigene Geschäftsi- dee zu planen und bei der NEWCOME auszustellen. Sie zeichnet sich durch einen hohen Besucherandrang aus und die Wahrnehmung junger Unter- nehmen ist ausgezeichnet.“ The industry springboard for the founder scene F rom 15 to 19 February 2020, start-up founders, young en- trepreneurs and business cre- ators from the restaurant and hotel industry will again use NEWCOME to present their business model to the specialist world, to test and sc- rutinise it, and to make contacts in the sector. The special show (Halls 1 and 7) takes place regularly within the framework of INTERGASTRA and provides young doers and innovators with an appropri- ate platform for presenting their ideas and product novelties. For CODE2ORDER GmbH fromStuttgart,a travel tech start- up and winner of the INTERGASTRA In- novation Prize in 2018, and KAYA&KATO GmbH from Cologne, a manufacturer of sustainable workwear, NEWCOME 2018 was a springboard for their current suc- cess. NEWCOME is an effective platform for innovative services relating to the hos- pitality business. Their great advantage: start-up founders profit from first-class trade visitors at INTERGASTRA. Deci- sion-makers from restaurants, hotels, large-scale catering companies, bakeries, confectioners, the coffee industry, gelato manufacturers and food and beverage retailers use NEWCOME to become ac- quainted with new developments and establish important contacts. “The hos- pitality business thrives on innovative approaches and creative trailblazers whose courage and passion are shap- ing the hotel and restaurant industry of the future. We offer these innovators the right projection area and first-class contacts at INTERGASTRA,” said Markus Tischberger, INTERGASTRA Project Man- ager. However, attractive competitions such as the INTERGASTRA Innovation Prize or the Elevator Pitch – a 3-minute concept presentation to an expert jury – enable young entrepreneurs to demon- strate their expertise. CODE2ORDER – a Stuttgart success story Patrick Luik, Managing Director of the Stuttgart-based company CODE2ORDER GmbH, participated in NEWCOME in 2018 together with his co-founders Alex- ander Haussmann and Fabian Hieber. Their conclusion: They would present their business model there again at any time. “Our objective was to increase the awareness of our company in the indus- try and present our digital solution for hotels at the trade fair,”said Patrick Luik. The now internationally operating tech company from Stuttgart was founded in 2015 with the business idea of offering a digital guest folder to hotels and their guests. Right from the beginning we focused on the latest technology trend, i.e. the progressive web app. It makes the traditional app download super- fluous. The solution has now become a digital companion for hotel guests and provides an integrated service which is available during every phase of the stay,” explained the Managing Director of CO- DE2ORDER GmbH. The main functions include, for example, digital check-in, a smart feedback inquiry during the stay and the display and booking of hotel services. Shortly after its presentation at INTER- GASTRA and victory in the Innovation Prize, it recorded 1,000 hotel customers in 15 countries for the first time. “Looking back, we did everything right with the presentation at NEWCOME,” concluded Patrick Luik. KAYA&KATO – fair produced workwear from Cologne Participation in NEWCOME and the Ele- vator Pitch was a unique opportunity for KAYA&KATO GmbH to allow trade visi- tor to scrutinise the still young label - so to speak the acid test for the company’s business idea. Founded in 2015, the Co- logne-based company concentrates on exclusively fair production of sustaina- bleworkwear for restaurants,hotels,hos- pitals and commercial enterprises – right across the entire delivery chain. Its objec- tive:to continuously revolutionise the la- bour market for workwear. The products are made of organic cotton or consist of a polyester and cottonmixture for which recycled plastic waste from the sea is used. Plastic waste from 12.5 PET bottles is utilised in every metre of the compa- ny’s fabrics. Fisherman off the coasts of Spain also fish the plastic out of the sea for the business idea of KAYA&KATO GmbH. “Only at such large trade fairs as INTERGASTRA are we able to meet the complete spectrum of gastronomic businesses – from small cafés through to world-famous hotels – within a short period of time,” said Dr. Stefan Rennicke, Managing Director of KAYA&KATO GmbH. The response by trade visitor was positive – directly after the trade fair the company received a large number of or- ders and also acquired loyal customers who still purchase workwear today at regular intervals. The company now has the exclusive rights to supply hotels, res- taurants and the trade with this type of fabric – also outside Germany. “During NEWCOME we obtained new impres- sions, preferences, opinions and inspira- tions in regard to our products. All this benefited our product optimisations,” enthused Dr. Stefan Rennicke. “I can only recommend new start-ups to plan their own business idea with enthusiasm and exhibit at NEWCOME. »NEWCOME is an effective platform for innovative services relating to the hospitality business«
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